Hyundai’s ‘Blue Drive’ strategy is the name of its green technology vision — targeting Zero CO₂ and Low Carbon Green Technology across seven landmark eco-friendly vehicles.
‘Blue Drive’ — Hyundai’s Green Technology Strategy
Hyundai is ultimately targeting a Zero CO₂ plan and ‘Low Carbon Green Technology’ in order to reduce environmental pollution from its eco-friendly vehicles. The goal of Hyundai’s Blue Drive strategy is to increase fuel efficiency and develop eco-friendly vehicles including: bio fuel, hybrid technology, electric and hydrogen fuel cell cars. The ultimate focus is the creation of cars that produce no CO₂ at all.
Hyundai ‘Green Move’ Initiative
With Hyundai’s ‘Green Move’ initiative, responsible global citizens can start to help the environment directly. Through this project, Hyundai is working with communities around the world to protect the environment — building forests, implementing recycling programs, helping endangered species, reducing air pollution and global warming, and producing ever-cleaner vehicles.
Hyundai Environmental Management Projects
Hyundai is an eco-responsible company with a strong commitment to environmental management. Key projects include:
- 1Management of Hazardous Substances — comprehensive hazardous materials management
- 2Satisfying EU Regulation requirements across all production facilities
- 3Ozone Depleting Chemicals Use Prohibition
- 4Comprehensive Management System for Chemicals
- 5Hazardous Chemicals Management System across the supply chain
- 6Environmental Certifications: LCA, DfE, TÜV NORD, UL (Underwriters Laboratories)
- 7Greenhouse Gas Emission Certificate and Low Carbon Certificate
Hyundai Green Technology Vehicles
Vehicle 01
Sonata Hybrid — Simple System with Optimised Control and Efficiency
The Sonata Hybrid combines a 2.4-litre GDi petrol engine with a 30kW electric motor and a lithium polymer battery. The system achieves a drag coefficient of just 0.25 Cd — among the lowest of any production car in the world — enabling outstanding fuel efficiency without compromise on space or comfort.
Vehicle 02
i-Oniq — New Concept Hatchback Style
The i-Oniq is Hyundai’s bold concept for a plug-in range-extended electric hatchback. Its 1.0-litre three-cylinder petrol generator supports a 45kW electric motor driving the front wheels, offering an electric-only range of over 100km on a single charge while the generator eliminates range anxiety on longer journeys.
Vehicle 03
Blue2 — Hydrogen Fuel Cell Concept
The Blue2 concept explores the future of hydrogen fuel cell mobility in a stylish saloon body. Zero tailpipe emissions, a range of over 600km on a single hydrogen fill, and performance to rival conventional petrol engines — the Blue2 previews Hyundai’s zero-emission future at its most ambitious.
Vehicle 04
HED-VII — Diesel Hybrid Concept Car
The HED-VII concept demonstrates how hybrid technology can extend the efficiency of an already economical diesel drivetrain. Combined CO₂ emissions of below 85g/km were targeted — a remarkable figure for a full-sized concept vehicle — while maintaining the performance and refinement expected of a premium Hyundai.
Vehicle 05
i10 Blue-On — Eco-Friendly Electric Car
The i10 Blue-On brings zero-emissions urban mobility in a practical, five-door city car package. With an 82km range from a 16.4kWh lithium polymer battery and a top speed of 130km/h, the Blue-On proves that electric vehicles can meet the real-world needs of everyday drivers without compromise.
Vehicle 06
Avante (Elantra) — LPi Hybrid
Hyundai’s Avante LPi (Liquefied Petroleum Gas injection) Hybrid is a world first — the first production vehicle to combine LPG fuel with a mild hybrid system. Fuel costs are dramatically reduced compared with petrol equivalents, while CO₂ emissions fall below 100g/km.
Vehicle 07
Tucson / ix35 — Hydrogen Fuel Cell (Officially in Production)
The ix35 FCEV is the most important of all seven vehicles on this list — it is the world’s first mass-produced hydrogen fuel cell electric vehicle. Production began in 2013 at the Ulsan plant, with the car offered for public and private lease across Scandinavia and other European markets. It emits only water vapour, has a range of 594km, and refuels in under five minutes.
Hyundai Eco Video