Design Philosophy

Fluidic Sculpture — Design

Inspired by the dynamic forces of nature, Hyundai's Fluidic Sculpture design language is transforming what a Korean car can look and feel like.

'Fluidic Sculpture' – Hyundai's Design Philosophy is Inspired by Nature

Design Philosophy — Aug 8, 2013

'Fluidic Sculpture' – Hyundai's Design Philosophy is Inspired by Nature

Hyundai's elegant and powerful philosophy captures the strong movement and vitality of nature — with designer Peter Schreyer and artist Karim Rashid leading a new era.

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Hyundai on the Top! Winner of Major Quality Reports in 2012!

Awards & Quality — Jul 20, 2013

Hyundai on the Top! Winner of Major Quality Reports in 2012!

Ward Auto 10 Best Engines for four years running, J.D. Power's highest customer retention, and Autobild's quality title for the second consecutive year.

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The New 2014 Hyundai Genesis Sedan – Spy Photos

Spy Photos — Jun 5, 2013

The New 2014 Hyundai Genesis Sedan – Spy Photos

Prototypes of Hyundai's flagship luxury sedan have been spotted testing. The HCD-14 concept previews a premium rival to the BMW 5 Series and Mercedes E-Class.

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Hyundai's Unique HND-9 Luxury Sport Coupe Concept – Unveiled!

Concept Cars — Aug 4, 2013

Hyundai's Unique HND-9 Luxury Sport Coupe Concept – Unveiled!

Developed in Namyang, Korea, the HND-9 packs a 370ps 3.3-litre turbo GDI engine beneath its futuristic butterfly doors — set to debut at Seoul Motor Show.

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Hyundai Starts The Collaboration With Top Designer Karim Rashid!
Hyundai Starts The Collaboration With Top Designer Karim Rashid!
Design — Jul 12, 2013