The all-new 2014 Hyundai Genesis Sedan has been spotted undergoing testing, and the spy shots reveal an impressively commanding presence that signals Hyundai’s most serious challenge yet to the established European luxury brands.
Hyundai’s flagship luxury sedan is on its way, and prototype vehicles spotted during testing have generated enormous excitement within the automotive community. The next-generation Genesis Sedan is expected to represent a quantum leap forward for Hyundai’s Modern Premium vision — the strategy that is driving the brand upmarket on a global scale.
HCD-14 — The Design Blueprint
Hyundai provided a strong preview of the new Genesis Sedan’s design direction at the 2013 Detroit Motor Show, unveiling the HCD-14 Genesis luxury concept. The concept showcased a number of technologies that will filter through to production vehicles, including gesture controls, an entirely driver-focused cockpit, and a dramatic interpretation of the hexagonal radiator grille that has become a cornerstone of Hyundai’s design language.
The production Genesis Sedan is expected to carry over the concept’s bold front fascia, longer wheelbase, wider stance and lower roofline — all of which signal a far more premium character than the outgoing model. The rear treatment is anticipated to feature sequential LED taillights that provide an elegant, modern signature at night.
Powertrain & Technology
The 2014 Genesis Sedan is widely expected to be offered with a choice of petrol V6 and V8 engines, building on the success of the current car’s well-regarded Tau V8. Advanced driver assistance technologies previewed in the HCD-14 concept — including lane keeping assist, adaptive cruise control and automated parking — are expected to feature on higher-specification models.
A Global Luxury Contender
The new Genesis will be a direct competitor to the BMW 5 Series, Mercedes-Benz E-Class and Audi A6, as Hyundai continues its steady march into the premium segment. Sales of Hyundai’s luxury vehicles have shown remarkable growth worldwide — particularly in the U.S., Middle East and China — giving the Korean automaker strong reason for confidence ahead of the new model’s launch.
The 2014 Hyundai Genesis Sedan is expected to be officially unveiled at the 2014 Detroit Auto Show in January, with global sales commencing in the first half of 2014. Stay tuned to ReviewHyundai.com for all the latest updates.